UNSTUCK: The Mindset Masterclass for Artists Who Are Ready to Break Through

Join the next round of the Headliner Mindset coaching program, starting 4/7:
 https://www.nikcherwink.com/headlinermindset

Feeling stuck in your music career—even though you're doing all the things?

In this special episode, Nik shares the full recording of his recent live masterclass, UNSTUCK: The Mindset Masterclass for Artists Who Are Ready to Finally Break Through.

You’ll learn the 4 mindset and energy shifts that help artists move from burnout and self-doubt to clarity, momentum, and creative flow. If you’ve been grinding, posting, and still feel like nothing’s clicking—this one’s for you.

Inside this episode:

• Why most artists stay stuck (and how to shift out of it)
• The hidden mindset blocks behind burnout
• How to build consistent energy and creative momentum
• The real key to growing your career from the inside out

Transcript

0:00

My goal for you, for myself, for everybody in the world is that I wake up and my cup is already overflowing, that I wake up and I'm living in a state of happiness and joy and creativity and passionate. I just wake up and I step into what I call fuck yeah. Energy, I'm not waiting until I get the gig. I'm not waiting until I get the manager. I'm not waiting until I get the relationship. I'm living in that, fuck yeah. Energy every day.

Nik Cherwink: 0:36

What's up everybody? Welcome to the Headliner Mindset Podcast. I've got a really special episode for you today because I just recently hosted my first ever. Free masterclass online and I had over 60 people that came and showed up to it. So if you were one of them. First off, I just want to thank you for attending. That was so much fun. I really appreciate you being there. Now, if you missed it, don't worry. I'm about to share the entire recording with you where I talk about four of the biggest mindset shifts and practices that I've seen help artists get out of being stuck. Let's face it, the journey of being an artist can be really challenging at times. There's a lot of pressure to put out music consistently, to make content, to build your fan base, and all that can become really overwhelming and cause frustration and burnout, and have you start to really second guess yourself. So if that's you right now, you're definitely gonna love this episode. So pay attention, take notes, and I'm also gonna talk about my eight week liner mindset coaching program that you might be interested in. We're starting the next round on Monday, and you can find all the information for that at nick tink.com/liner mindset. Now let's go ahead and dive into the masterclass.

1:41

I want just start off by thanking all of you for being here. It was really cool. It's honestly like, I was kind, like overwhelmed with how many people shared this with how many people r SVP to it and decided to show up. So just really full of a ton of gratitude. So let's see. You guys we're gonna go ahead and, uh. just to dive in here, I've got an hour set aside and I really want to just deliver as much value as possible. There's so much, there's so much that I could dig into over this next hour. My invitation is to be present, right? For us to be a hundred percent here together. Because how you do anything is how you do everything, right? If we're like kind of here and we're kind of distracted, I bet you do the same shit in the studio too, where you're like, I'm kind of working, but I'm kind of scrolling too, right? So my invitation is that for the next hour, so we can 100% be locked in, turn off all your other distractions, your apps, get your notes out, get your pen and pad out because I'm really gonna dig into what I personally think and what I have seen over the years is that, uh, this is really some of the most important shit. That a lot of people aren't like really looking at and focusing on and talking about when it comes to, succeeding as an artist. So, gonna dive in for the next hour. I am going to have an opportunity if you guys want to go deeper with me at the end, we'll talk about that. But as far as the next hour goes, I really just wanna show up and deliver. So if you guys are excited, drop a one in the comments and I'll go ahead and dive in. Hell yeah. So, you know, what I have come to realize is most of you guys know me if you don't know me, uh, I, I'm an artist coach, a life coach that's been working specifically with artists for the past seven years. I'll share some more about my story in a little bit, but, um, the reason this is so important to me is just because I see like the grind and the hustle that I. Everybody is doing right, being an artist, trying to make it in the music industry, right? There's so much that goes into it. but what I've realized and what I've seen, and, and if you're here, you probably resonate with this, but it can be be pretty fucking exhausting and it can feel like we're kind of not getting anywhere. Right. So this is what I've kind of realized is like. Most artists that I know are usually burned out or at, at some point reaching a place of being burned out and getting frustrated, right? When we get burned out, when we start to get frustrated, we start to second guess, like, is this shit ever actually going to work? We start to doubt ourselves like, damn, do I actually really have what it takes to, you know, quote unquote make it? And, you know, unfortunately we have been so programmed to just chase the algorithm right now, is really what I'm calling it, right? There's this mindset in the music industry that we have to just push and grind and make as much content as possible and just kind of sell our souls and just try to build fans. And like, my question is, how fucking well is that actually working, because I, I still see a lot of people that are really not getting momentum doing this. So what I'm here to really talk about and look at. Is, we gotta play a different game. We gotta play a different game because that shit's not working. Right. Let me know if you're resonating with this. Let me know if you have been, spinning your wheels, kind of feeling like you're on the hamster wheel, feeling like you are, you know, you're playing the game, right? This is the game that we're being told to play. We're playing the wrong game here. Right. And that's really what this hour is gonna be about. I want to introduce you guys to the new game, the new game that we get to play that we should be playing. I'm gonna give you a little bit of a background and like explain why this is so important to me. Right. I started my career in the music industry about 15 years ago. I started right outta college at Capitol Records, I was blessed to have the opportunity to work with a-list level artists, working with Katie Perry, working with Snoop Dogg, working with Alison Chains. Coldplay, like as big as you can fucking get. And as a lot of you guys know, also worked at Icon Collective with people that were just starting off, learning how to make music from ground zero, along the way I became a manager. I fell in love with dance music, started managing DJs, really got involved in the dance music scene. Most of the artists that I work with these days are, in the electronic music scene of, of some kind. During that time I also worked with Insomniac, helped launch the Discovery project, so I was also very involved with helping get those, young artists off the ground, developing that talent, as well as working with a branding agency. I love branding. I'm so, I think just creating a brand as an artist is such a fun extension of the creative process and work with a branding agency called The Cult Creatives. But where things really, really clicked for me was working at, I at Icon Collective. Initially I came in as the music business instructor, but then I also started teaching a class there called The Art of Flow, which was a class about how to tap into your flow, how to find your authentic voice, how to channel creativity. And it was kind of like a intersection of spirituality, philosophy, and psychology, and is, and is really a huge, foundation around what I do. And, um, ultimately is what got me into coaching. And you know, when I was working at Icon, you know, we had a a, a good amount of artists that went on. Um, and not just then, like, also like even at a major record label, there'd be some acts that would come through and they'd blow the fuck up and there'd be some acts that, they got dropped. Right? And, and similarly working at Icon, I mean, I taught I think over a thousand students while I was there. Some of them went on to become, the Slanders and the Sullivan Kings and, huge artists. And the more, so majority of them didn't. And the question that kept me up at night was like, why do only some of them make it right? Like, what is it? Because obviously, yeah you gotta have great music, you gotta have, you know, good branding and marketing and all that, and that's the shit that everybody's focusing on. But what I really realized is there's this like deeper foundation of what we also need to focus on, which is. What I just call our mindset, right? The mindset, the inner game. Where's our mindset? Where's our energy? What's happening on the inside? Not just on the outside.'cause I see everybody chasing the outside, and that's what I call the outside in game. And this is just how we're programmed in life in general, right? We're programmed to believe that once I have X, Y, Z, then I'll be happy, then I'll be successful, then I'll be fulfilled. Once I have more followers, right? Once I have more followers, then I'll be successful. Once I have more gigs, once I have more money, once I have an agent, once I have a manager, once I get signed to that record label, like once I make it. Then I'll be happy, then I'll be fulfilled. Then I can call myself successful on a deeper level, then I'll feel safe. Right? And for a lot of artists too, it's like, then I'll be enough. And just for the general person, right? Once I have a new car, once I get the right partner, once I have a six pack, once I lose 20 pounds, then I can be happy, then I can be enough, then I can be fucking proud of myself, right? But this is the game that we get to flip around, because ultimately your mindset, your energy, and your alignment, that is what's gonna actually create the results. Not chasing more followers, not getting more gigs, not making more money, right? This is what I call the inside out game. Once I'm happy, once I actually feel successful, once I'm living in the energy of success and I feel fulfilled, and I know that I'm already enough now I. At some point in the future, that's when everything is gonna change. This is the big shift, and I hope you guys are taking notes. This is the fucking shift that will change anything. Not just as an artist, just as a human being, right? We're all like a horse chasing a carrot on a stick. At some point in the future, once I get X, Y, Z, then I'll be enough. My goal for you, for myself, for everybody in the world is that I wake up and my cup is already overflowing, right? That I wake up and I'm living in a state of happiness and joy and creativity and passionate. I just wake up and I step into what I call fuck yeah. Energy, I'm not waiting until I get the gig. I'm not waiting until I get the manager. I'm not waiting until I get the relationship. I'm living in that, fuck yeah. Energy every day. This is the inside out game, you guys, this is where everything gets to shift. We gotta play the inside out game. Now, as far as this call, what I really wanna get into for you guys specifically as artists, having coached hundreds of artists at this point, these are the four shifts, that I want to get into, that I want you guys to walk away with and, and really start to practice and really start to embody, right? Number one, it's to know yourself. You need to know who the fuck you are, right? This is who I am. This is what I'm all about. I walk with a level of certainty and confidence, right? I know who I am. That's powerful. Also, own your energy, right? To take ownership. That I don't wait for the things outside of myself to change. I change myself from the inside out. I need to own my energy, also, we need to give so much of, of how we're programmed as we're thinking about what can I get rather than thinking what I can give. And number four is to get support. To not do this shit alone. So let's dive into each of those. Shift number one, know yourself. This is, I think the biggest trap that I see, especially for artists, is we're getting lost in comparison. And that's one of the biggest sources of disappointment. You're looking at your friend or somebody that you knew, and they are doing better than you, and as much as you love them, oftentimes, I don't know if you guys have ever felt this. You're like, damn, yeah, I'm so happy you're doing well. But I actually have some jealousy and some resentment. Comparing yourself to your sound like, damn, my shit doesn't sound like that. Or, I'm looking at what's happening. Just looking outside of ourselves too much. Right. We're looking outside of yourself. What's happening in the scene? What's happening with these labels? Oh. This is what's working. These people are succeeding doing this, so I should do that too. And basically we just end up copying, we end up copying other people. And a lot of us are looking for what's the right way to do things. What's the template, right? It's funny, right? I I, I, I call this, this is really a shift between operating from your, head to your heart.'cause a lot of us, were looking for the strategy. What's the content that I can make that's gonna make me go viral? What's the right sound that I can make that's popular right now that's going to get the, you know, get me on these labels.'cause if I get on these labels, I'm gonna be able to get the agent and the manager, and I'll be successful, right? So it's all coming from the outside in rather than like, when I'm actually tapped in, I know. I know who I am, I know what my mission is. I know what my north star is, right? I'm creating from the inside out. I'm pulling this shit up from my heart and from my soul, and I'm letting it come out. Uh, I literally just got caught up in this like an hour ago. I've been preparing for this masterclass, and I'm on like, chat GPT, like, how do you do a masterclass? You know, like, what are the right steps and what are the right things to do? And I got so in my fucking head that like an hour before this masterclass, I started tripping and I started getting into a kind of energy that I was like, wait a minute. I know I'm going in the wrong direction right now because I'm starting to get nervous. I'm starting to get out of my own zone, my own flow. and, And that was when I had to catch myself and let that shit go and say, no, no, no. I come from the heart. Right? I do use my head, like there is some stuff that I, that I've taken that I, you know, that I use, but if it's blocking me from delivering from my heart. I'm going in the wrong direction. This is one of the big things I see for a lot of artists, right? It's like we're studying the formula. What's the right way to make music? What's the right way to make content? What's the right way to, to do X, Y, and Z? This is what I call the difference between being a DJ and being an artist. Or I should say, being a producer and being an artist. A producer knows the math and science of how to make music. There are rules to follow. And I'm not saying that that's bad, but if that's all you're doing and we're missing, missing the fucking oomph, right? You are being an artist that comes from within, and so I need to be connected to myself. I need to know myself. I need to know what I'm all about, this is the thing you gotta remember, you are the only you and I had to put Skrillex in here. I had to put our boy fucking Sonny up here, because everybody looks up to him. Like, holy shit. The god of dubstep in bass music and, and, and everybody loves him. Hell yeah. Because he wasn't fucking following anybody. He's doing his own thing, right? But the minute we start to follow him, or, you know, fill in the blank at anybody else, and we try to do things the way that they're doing it, we're going in the wrong direction.'cause I, I'm not knowing myself. I'm knowing them, and I'm trying to emulate them. I want y'all to be leaders. The best artists are gonna be leaders. Not followers. I'm not following anybody. The minute that I noticed, so wait, I'm trying to follow this other person's script for masterclass. I was like, wait a minute. I I had to let that go and be like, let me just fucking do this thing my way.'cause nobody can do Nick Cher wink, except for me. Nobody can. Right. And that energy has created some great results. And I want you guys to all feel that same energy as well. That nobody can do you, nobody can bring your gift and your magic to the world. That's what you're here to do as an artist. But our mind gets so caught up in trying to do it the right way, comparing everybody, right. Looking at what's, what everyone else is doing. I'm not saying we ignore it, right? There's a lot of great stuff to take from that, but we gotta find that balance. All right. And so this applies to your music. Like you guys, there's a hundred thousand songs uploaded to Spotify every single day. That's fucking nuts. That's so much music coming out. So if we're not making something that is like, unique and authentic to us, it's so easy to get caught up and just like, listening to what everybody else is doing and following that even unconsciously, right? So we want to know ourself, both musically, sonically in the studio, but also with your brand. These days a lot of people are following you, not just because of the music, but yeah, social media is a real thing. We are building followings. We are, building a fan base and people are following us because of our vibe and our swag and our personality. People follow me because they like my energy or for whatever reason. And a lot of people don't. And that's great. And that's good. Not everybody should love you because you should know who you are and you should show up authentically, right? So from the studio to the brand. Now a quick tool that I wanna give you guys to help you with this. Morning pages for those of you that took Art of Flow at Icon, this was the first time I'd heard of it, but it actually comes from a book called The Artist Way. Shout out if anyone in here is from my artist Way group. I'm running a group around this book right now. Really cool book. But the basic idea is every morning you sit down and you write three pages of stream of consciousness writing, and this is like the number one tool outta any fucking tool that I could possibly recommend. For artists. This is the biggest game changer. Sit down and write three pages. This is just brain dump stream of consciousness. I'm just writing whatever comes to mind, but basically what I'm doing is I'm sitting down and I'm having an honest conversation with myself every day. It's about 15 to 20 minutes to write down those three pages. Imagine if you sat down and you had an honest conversation with just you and you. For 15 to 20 minutes every single day. Because usually what we do is we wake up and we grab our phone and we start reacting and we start, fitting ourself in to the rest of the world rather than getting really dialed in and tuned into ourselves. Right? What's on my mind right now? What do I want? What do I desire? What do I believe in? What's my message? I can't tell you like how much, like literally the whole outline for this whole masterclass came from me sitting down and just brand uping, stream of consciousness. It's like this shit's already inside of you, right? This just gives us a chance to unearth it and allow it to come out. So this is the best tool. I could possibly recommend everybody get on it. It's also really great just for practicing flow. If you want to have more flow in the studio and get outta your head exercising what I call your, I don't give a fuck muscle. It's like you just allow whatever wants to come up to come up.'cause we, we, we end up judging ourselves so much, especially when it comes to creativity and music. And so doing this every day, it literally exercises a part of your brain that just allows the thoughts to come out, which you'll notice will translate into the studio. You'll just allow the ideas to come out. So morning pages, three pages every morning do this and it will change the fucking game Shift number two, own your energy, The big question I find myself asking, and this is for everybody, but especially, you know, from artists. You have a very, like, specific vision and dream and goal and path that you're going after. My question is, where is it all coming from? Like, where is your energy is the driving force? Like, where are you operating from? Because what I see nine times outta 10 is we're usually coming from stress and pressure, like there's this stress of I'm running out of time, right? I need to do this, but turn before I turn 30. Right. Anyone ever, you know, feel the age pressure I need to succeed by a certain amount of time. Yeah, there's a lot of fear. There's a lot of stress and a lot of pressure as opposed to genuinely coming from inspiration. Like I am just genuinely inspired. Every day my cup is overflowing. I'm so excited to share. I. As opposed to, oh, like I need to get followers, so what can I create to get followers? Or setting these goals. Like yeah, I have to fucking be at a certain point, at a certain age. Right? I mean, don't get me wrong, having goals is great, but yeah, let's just be honest. I feel like the majority of people that come to me as a coach, they're usually struggling with, pressure and fear of some kind. Now here's, here's the thing, you guys, this doesn't change'cause I'm also working with headlining artists. They have achieved the goals that a lot of you guys are wanting to achieve. They've got the manager, they've got the agent, they're touring, they're doing the fucking circuit, and. What happens is there's just more pressure, there's more stress, and there's more pressure because now you just quit your full-time job. You're going full-time. You have to keep making music, you have to stay relevant, you have to keep getting shows booked because that's how you're paying your rent. So this isn't going to disappear. You guys actually probably have the least amount of stress and pressure that you actually are ever going to have, because you're going to become successful, and there's gonna be some real demands on you at another point. So if we don't tackle this now, it's never gonna change, right? Because how many artists, celebrities, quote unquote successful people, do we see where it's like, damn, they've got the money, they've got the fame, they're achieving the goals, but they're fucking miserable, they're so stressed out that they're not having any fun. How shitty would that be to get to a point where, where you guys climb the ladder of success and you're getting all the things you ever wanted, but then you're not enjoying it, right? You're suffering with stress and pressure and none of it's fun. It's like, fuck that, that would suck. And so that's this like genuinely is my goal is for you guys to, conquer this now, right? And again, we're, we're, there's always gonna be external stress and external pressure. Like that's life. That's part of life. And that's actually what, what makes life exciting. Challenge is great, but we also have to learn how to work through that. And the truth is, it doesn't usually help our creativity. If we're making music from a place of stress and pressure, like I need to release a track every month, and so we're rushing the creative process, most likely we're probably not putting out our best stuff, right? So we wanna start learning how to take control. We want to own our energy now, this is easier said than done, but this is some stuff to work on. Like I say, you guys, the big shift here is to work on yourself as much as you work on your career. A lot of you are getting up, like, yeah, you're grinding, you're making the music, you're making the content, you're building the brand, you're building the audience. You're working really hard on that. But this is the secret is we also gotta work on ourselves, right? if I can generate my own energy, because this is, this is possible. You guys are like a, you guys are like a power plant. You have the ability to generate your own energy, right? And when I say energy, mental energy, right? Where's our mindset? What is our brain doing every day? What are our emotions doing every day? Like if I'm waking up and I'm just stressed out and I'm living in anxiety, that's going to affect not only the results I get, but my entire experience of life, you can actually create results from, stress and pressure, and a lot of people do. But then you're continuing to live in stress and pressure forever. And like that would fucking suck, and the truth is, you guys, this whole thing is going to be a rollercoaster. Right now. Right now, I, I bet one of the ways that you're experiencing it, the ways I see it a lot, is when you make a good song and you feel really stoked, you feel really happy, or maybe you put out a release and the release does well, and, and, and you're pumped. But then maybe you have a bad day in the studio and nothing's coming out, and you hit a creative block and you're like, fuck, you start doubting yourself, right? Like, damn, am I any good? should I even be doing this? Your mental energy starts to change. Does that, does that happen to anybody? The rollercoaster of like, sometimes like, damn, I'm so fucking good. Yeah. The highs are high, but the lows are low, right? It's a fucking rollercoaster. Now, here's the thing. When you guys get out and you start touring, that rollercoaster gets even more intense,'cause that rollercoaster now it's, it's a lot of the, the physical energy gets real when you're like flying on airplanes every weekend, you know, you're out till four in the morning and you're hopping on another flight at, at, at 8:00 AM you're going to the next town. You're coming back home. Not only that, you play in front of 5,000 people, you have this massive dopamine release, serotonin release in your brain, and then a few hours later you're back in a hotel by yourself or you're on a flight by yourself. The highs and the lows, they just get worse. Or I should say they get more intense. So we have to learn how to be grounded, I need to have some tools in my toolbox to be able to stay emotionally centered, to stay physically grounded, to stay mentally sharp. This is the thing you guys, this is the invisible parking brake, that once we can actually click this down, we can unlock a whole new level of potential. But if we're all over the place, mentally, emotionally, physically, it's really hard to make progress. And even, even if we do make progress, we're still dealing with the rollercoaster, right? So we wanna own our energy. Now when I say, being proactive versus reactive, it's like shit's gonna happen. There's gonna be challenges, there's gonna be crazy stuff. But learning how to, be proactive, meaning that I don't just react to everything. Things will happen, but I know how to choose my response. I know how to choose my energy. Ultimately I want to take control to the best of my ability. Nobody's perfect. I'm the last person in the world to be close to perfect at this. But I have been practicing it for a long time, and it does take a lot to throw me off. And when I do get thrown off, I, I can pop back on pretty quick'cause I've intentionally been practicing, right? My goal for myself and for you is, I want to be coming from the overflow, I wanna be coming from excitement I realized this a while back. I was like, my, my one goal in life is basically to try to just be as stoked as possible for as much as possible. And I know maybe that might sound like toxic positivity, but the truth is, we can close that gap. I actually can generate, I'm gonna fall down, I'm gonna fall off my horse, and I always do all the fucking time. But knowing how do I bring myself back to home base? My home base is what I call fuck yeah. Energy. Like I want to be in the fuck Yeah. Energy as much as possible. Because imagine how great I can create from that place, right? For all of us, for every artist, when you create from a place of inspiration. So when you're gonna create your best stuff, when you're actually inspired, right? So we gotta learn, like, how do I bring myself into a state of inspiration? Right? Before I got on this call, I was feeling a little anxious, like an hour before I was like, started getting, my head, started getting stressed. I was like, okay, fuck. I. But for 10 minutes before on this call, I was like, all right. I put on one of my favorite songs. I jumped up and down. I just, like, I got in, I got in the zone, and, and I could have been spiraling out in anxiety if I didn't know and have the tools to be able to control that, so. One of my favorite tools for this, I call the Hot Boy Walk. For those of you guys that are in my, program, this is something that we talk about in there. But so simple, take a 20 minute walk, get outside, get some sunshine. Obviously, if it's raining or snowing or nighttime, you know, we're not gonna get the vitamin D, but my favorite thing in the world, pop the top. Like, take your shirt off girls too. Get in your bra, fuck it. Get some sunshine on your skin. Put on some music that is going to generate that emotion. Take ownership and take control of your energy. And especially for, for a lot of you studio rats, I know you're just like, we're locked inside. It's dark. We're just fucking grinding on the, you know, on music the whole time. And so we really, that can be such a good shift. And so this is just one, one small, quick and easy tool. But you know, if you guys are doing morning pages every day, you guys are taking hot boy walks every day, you will notice a difference. Like this is the kind of stuff that a lot of people are overlooking, but it's actually going to make, some of the biggest difference. All right now. Shift number three. And I think you guys, I really think that this, I might have already said this for the other two, but I think this one, I think this one is probably the biggest one.'cause most people are coming from, what can I get, right? How can I get more followers so that I can get more gigs so that I can get more money? The whole thing. If we're really fucking honest of like, how much is it coming from a place of it being me, it's about me, my success, my journey, my followers, right? Like, if we're really, really honest. And so the shift here, you guys, this is such, such such a massive shift, is to shift out of ego and shift into service really, to start thinking about what can I give? And if you think about it, you guys, as a creator. You are here to create. I'm here to create music. I'm here to create content. I'm here to create performances and create amazing nights on the dance floor. My job as a creator is to give, it's all about giving, right? And even when it comes to the business, right? As well. How can I help people? How can I serve if I'm coming from a place of giving all the time. And guys, the natural consequence of that is you're gonna receive so much. You're gonna receive so much. Everything is energy. Money is energy, right? Currency. It's, it's, it's just a current, it's a current of energy. It's flow, what I'm giving and what I'm receiving. Your music is energy that is coming up and coming out of you. The content that you're making, the message that you're saying, how you're speaking to your audience. So just paying attention to where is it coming from? If you're creating from a place of, I gotta make this song so that I can get signed to this label, so that I can get, linked up with these artists so that I can get more fans, so that I can build my following so that I can get everything this is where a lot of us are coming. I, I notice myself when I shift into that, I do shift into that sometimes. I'm like, oh man, like I need to get a new client, or I need to get money, or I need to get whatever. And it's like, oh, whoa, catch that. Come back to a place of giving, come back to a place of service. Like, see, see your, you know, one, just your gift. Like this is your gift. This is why you are here. I know that there is a small voice in your mind, in the back of your head, in your ear that is telling you, this is what you were fucking made for. Right. You would not be on this call if you did not know in some way that this is your purpose, that you have a gift, right? The gift is meant to be given, though it's not a gift that you hold onto and you possess. It is a gift that you are meant to give away. Now what I'm really talking about here this is the law of reciprocity. I'm talking about energy, where is this energy coming from? Right? The law of reciprocity means that I give and I receive. A lot of us, we are wanting to receive. I'm wanting to receive all these things. I want the manager, I want the agent I want new followers. And we're so focused on what do I need to do to receive those things? What do I need to do to get what I want to have? And the shift here is what do I need to create? What do I need to give the giving comes first, that's the big shift. You, you receive. Tenfold from what you give, but you gotta make sure that it's all coming from a place of giving first and be unattached to how it comes back. That's the big one. Sometimes the universe works in mysterious ways. I have a client who, he's grinding on his music, he's putting out content, doing the TikTok game, putting out music, right? But he's also like a very heart-centered person. He's coming, he's coming from a place of giving, and he's focused on like, all right, I want to, get gigs at, the club and at the show. And he had a, you know, did have like one really big, label release and like, cool, that's the path I'm going down. he's maybe getting like one or$200 gigs here and there. But all of a sudden he gets hit up like out of the blue of somebody that saw him randomly playing at Burning Man, and then was like, Hey, do you, we want to hire you to play this like, private party for like a tech company. And he made$15,000 opposed to like what he was chasing, like what he actually wanted or thought like, okay, this is what I'm working towards. Abundance and opportunity just showed up in his life from a, in a very different direction, So be unattached to how it comes back. You might want the manager, you might want the followers. You might think like, oh, this is the path I wanna play. Main stage, EDC, or whatever that goal is. But just be open to the universe hooking you up and really fucking cool ways and being unattached to how it comes back. All right? And a lot of this boils down just to faith or fear. Like, am I coming from that place that I just trust? I just know that if I create and I give and I serve and I get my ego out of it, everything's gonna work out, it's gonna come back to me. And I'm not attached to how that is. I do have goals, I do have a vision. I do have, things that I'm going after, but I'm really paying attention to where's it coming from, making sure that, that it's coming from faith rather than coming from fear. And this is just huge. Like, I, this is going to affect you in so much more than, um. Than just your artist career, right? Just like be this kind of person and see how this changes your entire life. But yeah, also from a business perspective, the fundamentals of business is, is you add value and you receive from that, right? So we've gotta be thinking about like, how are we adding value anyways, alright, last point. Shift number four. Get support. Stop playing lone wolf, right? I know a lot of you self-proclaimed studio gremlins are just like, all right, I'm gonna do it all myself. I'm gonna make the music all myself. I'm gonna do the content all myself. I'm gonna build this whole, you know, business, this whole thing, this whole journey by myself. We are very programmed to live in a lone wolf society these days, but as an artist, especially like isolation is gonna kill your dreams. It's so important. Like we are packed animals. We are designed to work together. It's important that you allow yourself to be held during this process. You guys are chasing a fucking awesome and very hard and challenging dream, we all need support. We need emotional support. We need resources. We need like to stand on the shoulders of giants. This is why Icon Collective was so successful, right? There's so many people that everyone was, you know, working together. It was a collective. And so that really contributed to the success of a lot of people that were there. Growing doesn't have to be hard, right? It's hard when you carry everything alone on your back, the weight, it's really fucking heavy. But when you get support. It will completely change the game. Nobody has succeeded in this alone, right? So find your tribe. If you do not have a tribe, if you do not have a community, this will be one of the number one, like biggest game changers for you, right? And I'm gonna talk about the headline or mindset community that I run. I'm gonna invite you to be a part of that, but also at the same time, like, yo, there's so many other great communities out there as well. West End has a really dope community. Gia I just had on my podcast as well, has another community. Like you're sharing one your energy, right? And that's why I, I really love our community'cause it's like there's so much love and there's so much support and we really tap into like the mental and the emotional side of it. but also resources as well. Like, yo, find somebody that can hook you up and that, that can like, knows a contact at this label and they can help you out with this. Like, yes, you guys gotta work together. So sharing energy, sharing resources, and then also mentorship. I've been blessed to be in the coaching world for a while where, I mean, I've, I've invested like so many thousands of dollars to mentors, but every time I do, it's like, it, it accelerates me. What would've taken me, you know, a year to learn or two years to learn. I can learn in a couple months that person took them 10 years to learn it and then they can, distill it down to me and I can learn it in a few days. Right? That's the cool thing, about getting mentorship. We don't have to learn everything on our own and make all the mistakes on our own. And then I think the biggest part about that, though, I really want to hammer this one, is like, it gets to be fun. It gets to be fun. If it is feeling like it's pushing a boulder up the fucking hill and all of it is a grind, you guys, were out of alignment. We're out of alignment and something is off. And the thing that might be off is doing it with other people, right? If you're, if it's just you by yourself in your studio all the time, I know that's gonna get hard, right? Now for those of you that this is landing with, and you really like see the value of locking in. On the mindset, the energy stuff, the community stuff. I do want to invite you all to hear a little bit about what I've created, with the Headliner Mindset group. This was a result, I'd say, of, you know, coaching hundreds of artists, really thinking about, what is the, the most potent stuff that I've seen make the biggest difference for people. And then I decided to just like package that all together. Like, this is the shit, this is the sauce, this is the good stuff that I think is, is really, really most important. as well as just bringing people together to not do it by themselves. So, you know, for me, honestly, this was just a calling. I, I didn't even wanna make a program. I like had that just this intuitive voice and I kind of just surrendered, like, all right, universe, I hear you. Let's build this thing. And, um, we've done it for the last year and I'm, I think it's been pretty fucking rad. But just to tell you a little bit about what that looks like. You know, this is what we focus on for the actual initial, like eight weeks of it is one, getting your mindset and your energy dialed in. the mindset to have a deeper level of belief. Getting our energy to that place of being inspired every day, showing up with passion and excitement and, you know what I call just fuck Yeah. Energy. Also getting our daily systems and habits. I'm still working on it. I I am definitely not perfect at, you know, my daily systems and habits. But we gotta have a good process if we want to create results. We gotta focus more on our process than we gotta, than our results, right? So my goal is to just get everybody really dialed in with their systems and, habits, um, have fun in the studio, have flow in the studio, like, get outta the heads, stop chasing fucking labels. Stop, chasing all the other stuff. Like really allow your, your personal unique voice to come through your flow, to come through breakthrough, creative blocks. There's never a reason to ever be having any kind of creative block. Also, I mentioned I love branding, so we've got some great, you know, great stuff about branding, but also just like back to that point of really knowing who you are, right? I wanna see people like really walking away, like knowing who you are as an artist, knowing what your brand is all about. Building your network as well. You know, your network is your net worth. So knowing how to get out there, build your network as an artist. And then, you know, just lastly, the part that I'm the biggest fan and just so excited about is really that this is like a family. This is such a, such a beautiful special space that I can say is unlike anything else that's out there.'cause we're not like, uh, this is like life coaching for artists. Not just like, production that I think a lot of these other groups are. So with that being said, what's included in it is I have it structured so that we have eight weeks of video lessons, exercises, some of the stuff you guys saw here, but like way deeper, to get you guys, you know, actually into practice and embodying this stuff every week as well as eight weeks of small group coaching. So we're starting on Monday. I'm bringing the next cohort on. I took the last quarter off, so I'm really excited to get some new people back in the program. So we've got the initial eight weeks of the program. But also we have a weekly call for just an open q and a coaching call. And this call runs indefinitely. So basically once you join the community, you're part of the community for life. We'll go through those eight weeks together, but we've also have this other call. We also have a private discord and we also have monthly guests that I bring in, industry friends, artist friends, know, that's, that's been the coolest thing. I mean, I think everybody in here on the chat, they took the program maybe six months ago, even a year ago, and they still show up every single week. And on that call, the open q and a call, that's a chance where we can get into marketing, we can get into branding and business stuff too. I don't necessarily have a lot of the, uh, marketing stuff as part of the content, but it's just a place to get, you know, support and coaching. So if that's resonating, please check out the link. Nick tink.com/liner mindset. And that's all I have for you guys. So Who is in the program right now, who is, part of the Headliner Mindset community? All right. Kiana. Kiana is a fucking superstar. Tell the crew a little bit. Like, what's been your biggest takeaway from being a part of the headline and mindset community? I think the biggest thing for me was like just being so, and it's so crazy that this is called Unstuck because it's exactly where I fucking was when I found Nick's podcast and I was just like a bus with the wheels falling off like constantly and doing Nick's course. Like literally it was life changing for me. Like, am I at exactly where I wanna be right now? No, but I'm fucking loving the journey that I'm on right now because of what Nick has taught us in Liner Mindset. Like I never expected to be where I am right now, six months ago. Like it's insane how, how many of my goals have already happened just from daily grinding. But that's the thing. I was already grinding, I just didn't have the right vision. So I like truly became an unstuck artist taking headliner mindset, just putting in the work. But not only like for my artist's goals, but actually in my inner self. Like I'm not somebody that needs to be validated from the goals that I'm achieving or goals that I'm not achieving. I'm not taking it to heart. I'm just putting in the work and I'm not chasing, I'm just attracting by being my best self. And that is literally what Nick teaches. And it's, I could say so much for probably like another hour, but I'm not going to, so like as much as I can say is like, it is beyond worth the time, energy, and even money that you put in, like beyond that. So thanks Nick. Keana, you're, you're a rockstar. Thank you for being a part of it and always, uh, just bringing your energy. It's been rad to see your growth. so. Yeah, I really, uh, I'm really glad that everybody came today. I hope that you got something valuable out of it. And, yeah, if any of you just wanna go deeper into this stuff and continue and like really be a part of the community, would love to have you in there with us. And if it's not with me, like just make sure that you find someone else, right? Make sure that you have support in whatever way. So, appreciate you all showing up. Love you guys. So great to see so many familiar faces here and best of luck with your journey.